We make churches shine.

We make churches shine.

We make churches shine.

Church branding that looks and feels as alive as the message you carry.

Church branding that looks and feels as alive as the message you carry.

Church branding that looks and feels as alive as the message you carry.

Book a Discovery Call

Book a Discovery Call

View Our Work

View Our Work

Thursday, May 14

Thursday, May 14

8:15 AM

8:15 AM

Your church is full of life.
Your brand should prove it.

Your church is full of life. Your brand should prove it.

You're carrying a message that changes lives, building community, and doing real work week after week. But if your visuals don't match the energy that's already in the room, people on the outside don't know what they're missing. Trust us, you're not failing. You're just not telling the full story. Let's fix that.

You're carrying a message that changes lives, building community, and doing real work week after week. But if your visuals don't match the energy that's already in the room, people on the outside don't know what they're missing. Trust us, you're not failing. You're just not telling the full story. Let's fix that.

    • 1

      Volunteers can't explain what makes your church different.

      Without language and visuals anchored to identity, every team member ends up telling a slightly different story.

    • 2

      Big brand decisions feel personal, not strategic.

      Without a system, every choice gets relitigated. Decisions take forever and feel subjective.

    • Your Instagram profile looks nothing like your bulletin.

      Inconsistency reads as confusion. People don't trust what they can't recognize.

      3

    • Newcomers can't tell what you're about from the outside.

      Your room is alive on Sunday, but your homepage doesn't reflect a fraction of it.

      4

    • You've rebranded before, but it still didn't feel right.

      A new logo doesn’t fix a brand without a foundation. You know deep down that without strategy underneath a design, it’s just a new coat of paint.

      5

    • Your church is growing, but your brand hasn't kept up.

      What worked when you had 75 people starts to feel cheap at 600. Your church's growth deserves a brand that can carry the weight.

      6

    • 1

      Volunteers can't explain what makes your church different.

      Without language and visuals anchored to identity, every team member ends up telling a slightly different story.

    • 2

      Big brand decisions feel personal, not strategic.

      Without a system, every choice gets relitigated. Decisions take forever and feel subjective.

    • Your Instagram profile looks nothing like your bulletin.

      Inconsistency reads as confusion. People don't trust what they can't recognize.

      3

    • Newcomers can't tell what you're about from the outside.

      Your room is alive on Sunday, but your homepage doesn't reflect a fraction of it.

      4

    • You've rebranded before, but it still didn't feel right.

      A new logo doesn’t fix a brand without a foundation. You know deep down that without strategy underneath a design, it’s just a new coat of paint.

      5

    • Your church is growing, but your brand hasn't kept up.

      What worked when you had 75 people starts to feel cheap at 600. Your church's growth deserves a brand that can carry the weight.

      6

    • 1

      Volunteers can't explain what makes your church different.

      Without language and visuals anchored to identity, every team member ends up telling a slightly different story.

    • 2

      Big brand decisions feel personal, not strategic.

      Without a system, every choice gets relitigated. Decisions take forever and feel subjective.

    • Your Instagram profile looks nothing like your bulletin.

      Inconsistency reads as confusion. People don't trust what they can't recognize.

      3

    • Newcomers can't tell what you're about from the outside.

      Your room is alive on Sunday, but your homepage doesn't reflect a fraction of it.

      4

    • You've rebranded before, but it still didn't feel right.

      A new logo doesn’t fix a brand without a foundation. You know deep down that without strategy underneath a design, it’s just a new coat of paint.

      5

    • Your church is growing, but your brand hasn't kept up.

      What worked when you had 75 people starts to feel cheap at 600. Your church's growth deserves a brand that can carry the weight.

      6

  3. Common problems our clients experience

If you recognized your church in any of these, you don't have to figure it out alone. Let's chat.

If you recognized your church in any of these, let's chat.

Book a Call

Book a Call

A few of the clients we've had the honor to serve.

A few of the clients we've had the honor to serve.

A few of the clients we've had the honor to serve.

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Daniel's passion for excellence in the creative arts helps build environments where people encounter God. Working with him will raise the water level so that “All the ships will rise!”

Daniel's passion for excellence in the creative arts helps build environments where people encounter God. Working with him will raise the water level so that “All the ships will rise!”

Rich Butler, Lead Pastor — Hope Church SC

Rich Butler, Lead Pastor

Hope Church SC

We're the creative partner built for the Church.

We're the creative partner built for the Church.

We're the creative partner built for the Church.

Lumen is built around one core idea: the Church deserves excellent design from someone who loves her. We are a dedicated creative agency that learns your story, builds around your identity, and sticks with you from the first conversation to the final files.

Lumen is built around one core idea: the Church deserves excellent design from someone who loves her. We are a dedicated creative agency that learns your story, builds around your identity, and sticks with you from the first conversation to the final files.

Lumen is built around one core idea: the Church deserves excellent design from someone who loves her. We are a dedicated creative agency that learns your story, builds around your identity, and sticks with you from the first conversation to the final files.

Lumen exists to make the Church beautiful again.
Lumen exists to make the Church beautiful again.

I started Lumen in 2022 while working at my home church. During that season, I thought "there are so many churches that need creative work done well", as that was a catalyst for our growth at the time; especially in the post-COVID world. I've seen churches with incredible vision fail to communicate it clearly and effectively. Today, pastors are carrying a real burden, ministries are doing real, life-changing work, and it's all hidden behind visuals that don't match the message. We are in revival, and the Church needs to make her message known. That's why we exist: to make sure it is. We primarily serve churches, but if you’re building a Kingdom-minded business, we'd still love to partner with you.

I started Lumen in 2022 while working at my home church. During that season, I thought "there are so many churches that need creative work done well", as that was a catalyst for our growth at the time; especially in the post-COVID world. I've seen churches with incredible vision fail to communicate it clearly and effectively. Today, pastors are carrying a real burden, ministries are doing real, life-changing work, and it's all hidden behind visuals that don't match the message. We are in revival, and the Church needs to make her message known. That's why we exist: to make sure it is. We primarily serve churches, but if you’re building a Kingdom-minded business, we'd still love to partner with you.

— Daniel Mason, Founder

— Daniel Mason, Founder

Here's what working together actually looks like.

Here's what working together actually looks like.

Here's what working together actually looks like.

Discover

Discover

Discover

We start by talking about what makes your church unique. The people, your mission, and your overall story. This is't a generic questionnaire; it's a deep dive so we can make sure everyone can succeed.

We start by talking about what makes your church unique. The people, your mission, and your overall story. This is't a generic questionnaire; it's a deep dive so we can make sure everyone can succeed.

We start by talking about what makes your church unique. The people, your mission, and your overall story. This is't a generic questionnaire; it's a deep dive so we can make sure everyone can succeed.

Build

Build

Build

With every milestone, you're in the loop. We do our best to ensure there are no surprises. We're building this together, and we don't move forward until everyone involved is on the same page.

With every milestone, you're in the loop. We do our best to ensure there are no surprises. We're building this together, and we don't move forward until everyone involved is on the same page.

With every milestone, you're in the loop. We do our best to ensure there are no surprises. We're building this together, and we don't move forward until everyone involved is on the same page.

Launch

Launch

Launch

We deliver the final files, and train your team on proper usage, so your church always puts it's best foot forward. When it's all said and done, you'll have a full identity system and a team that's fully equipped to use it.

We deliver the final files, and train your team on proper usage, so your church always puts it's best foot forward. When it's all said and done, you'll have a full identity system and a team that's fully equipped to use it.

We deliver the final files, and train your team on proper usage, so your church always puts it's best foot forward. When it's all said and done, you'll have a full identity system and a team that's fully equipped to use it effectively.

Great branding is an investment. It keeps paying off every Sunday.

Great branding is an investment.
It keeps paying off every Sunday.

Great branding is an investment. It keeps paying off every Sunday.

We get that budgets can vary. That's why we built packages to fit churches at every stage. Not sure which one fits where you are? That's totally okay.
Book a discovery call and we'll talk through your church, your goals, and how we can help.

We get that budgets can vary. That's why we built packages to fit churches at every stage. Not sure which one fits where you are? That's totally okay. Book a discovery call and we'll talk through your church, your goals, and how we can help.

We get that budgets can vary. That's why we built packages to fit churches at every stage. Not sure which one fits where you are? That's totally okay. Book a discovery call and we'll talk through your church, your goals, and how we can help.

We get that budgets can vary. That's why we built packages to fit churches at every stage. Not sure which one fits where you are? That's totally okay. Book a discovery call and we'll talk through your church, your goals, and how we can help.

Standard
Priority

Starter

$997

For church plants and small churches under 350 people,

  • ✓Logo mark
  • ✓Typemark (text-only logo variant)
  • ✓Color palette
  • ✓1-page brand guide
8–10 weeks · 2 revision rounds
Get Started →
Most Popular

Identity

$1,997

For growing churches with a comms team or dedicated volunteer leadership.

  • ✓Everything in Starter, plus:
  • ✓Full visual identity system
  • ✓Brand voice guidelines
  • ✓Comprehensive brand guide
  • ✓Social media visual guidelines
8–10 weeks · 2 revision rounds
Let's Talk About Your Church →
Limited Space!

Presence

$3,997

For multi-site churches ready for a full presentation and content overhaul.

  • ✓Everything in Identity, plus:
  • ✓Branded ProPresenter Theme
  • ✓Full social media kit
  • ✓Iconography suite
  • ✓Motion elements (lower thirds, animated logos, video transitions, etc.)
  • ✓Brand strategy document
8–10 weeks · 4 revision rounds
Reserve Your Spot →

Not a church? If your business is Kingdom-minded, we’d still love to work with you.

Book a Discovery Call

Book a Discovery Call

What does it look like when a ministry’s brand finally matches its message? Take a look below.

What does it look like when a ministry’s brand finally matches its message? Take a look below.

What does it look like when a ministry’s brand finally matches its message? Take a look below.

Life-Giving Branding,
Built from the Inside-Out.

How I designed, implemented, and transformed the branding of one of South Carolina's fastest-growing churches.

by Daniel Mason

Spartanburg, SC — Multi-Site Church — 2,500+ Weekly Attendees

"We lead people into the life-giving presence of God." Hope Church had the mission, the vision, and the values. When it came to their brand on paper, it was well defined. On Sundays, that life-giving presence wasn't just something they said – it was something people felt. Hope is very much a family church, both in the brotherly/sisterly culture they have, but also in the primary demographic – young families. They had a couple logos and assets, but not a full identity system.


For five years, I had the honor of serving on staff full-time. I took the existing branding of the church – which was a logomark, typemark, and a kid's ministry logo – and transformed it into a full brand system. I designed the Youth and Young Adult ministry branding, worked with another designer on the Worship team branding, and introduced things like motion design, digital signage, and other key elements that are still in use today. I even worked with the Communications and Executive Teams on how the church presents itself in written and spoken media. Other work includes sermon bumpers, animated countdowns, music videos, and even environment/stage designs. What started as a foundation turned into a fully realized identity system.


When you know a church that well, you stop seeing a logo and start seeing a calling. That’s the standard we bring to every project.

Ministry Branding

Multi-Site Church

Motion Design

Life-Giving Branding, Built from the Inside-Out.

How I designed, implemented, and transformed the branding of one of South Carolina's fastest-growing churches.

by Daniel Mason

Spartanburg, SC — Multi-Site Church — 2,500+ Weekly Attendees

"We lead people into the life-giving presence of God." Hope Church had the mission, the vision, and the values. When it came to their brand on paper, it was well defined. On Sundays, that life-giving presence wasn't just something they said – it was something people felt. Hope is very much a family church, both in the brotherly/sisterly culture they have, but also in the primary demographic – young families. They had a couple logos and assets, but not a full identity system.


For five years, I had the honor of serving on staff full-time. I took the existing branding of the church – which was a logomark, typemark, and a kid's ministry logo – and transformed it into a full brand system. I designed the Youth and Young Adult ministry branding, worked with another designer on the Worship team branding, and introduced things like motion design, digital signage, and other key elements that are still in use today. I even worked with the Communications and Executive Teams on how the church presents itself in written and spoken media. Other work includes sermon bumpers, animated countdowns, music videos, and even environment/stage designs. What started as a foundation turned into a fully realized identity system.


When you know a church that well, you stop seeing a logo and start seeing a calling. That’s the standard we bring to every project.

Ministry Branding

Multi-Site Church

Motion Design

Life-Giving Branding, Built from the Inside-Out.

How I designed, implemented, and transformed the branding of one of South Carolina's fastest-growing churches.

by Daniel Mason

Spartanburg, SC — Multi-Site Church — 2,500+ Weekly Attendees

"We lead people into the life-giving presence of God." Hope Church had the mission, the vision, and the values. When it came to their brand on paper, it was well defined. On Sundays, that life-giving presence wasn't just something they said – it was something people felt. Hope is very much a family church, both in the brotherly/sisterly culture they have, but also in the primary demographic – young families. They had a couple logos and assets, but not a full identity system.


For five years, I had the honor of serving on staff full-time. I took the existing branding of the church – which was a logomark, typemark, and a kid's ministry logo – and transformed it into a full brand system. I designed the Youth and Young Adult ministry branding, worked with another designer on the Worship team branding, and introduced things like motion design, digital signage, and other key elements that are still in use today. I even worked with the Communications and Executive Teams on how the church presents itself in written and spoken media. Other work includes sermon bumpers, animated countdowns, music videos, and even environment/stage designs. What started as a foundation turned into a fully realized identity system.


When you know a church that well, you stop seeing a logo and start seeing a calling. That’s the standard we bring to every project.

Ministry Branding

Multi-Site Church

Motion Design

Life-Giving Branding, Built from the Inside-Out.

How I designed, implemented, and transformed the branding of one of South Carolina's fastest-growing churches.

by Daniel Mason

Spartanburg, SC

Multi-Site Church

2,500+ Weekly Attendees

"We lead people into the life-giving presence of God." Hope Church had the mission, the vision, and the values. When it came to their brand on paper, it was well defined. On Sundays, that life-giving presence wasn't just something they said – it was something people felt. Hope is very much a family church, both in the brotherly/sisterly culture they have, but also in the primary demographic – young families. They had a couple logos and assets, but not a full identity system.


For five years, I had the honor of serving on staff full-time. I took the existing branding of the church – which was a logomark, typemark, and a kid's ministry logo – and transformed it into a full brand system. I designed the Youth and Young Adult ministry branding, worked with another designer on the Worship team branding, and introduced things like motion design, digital signage, and other key elements that are still in use today. I even worked with the Communications and Executive Teams on how the church presents itself in written and spoken media. Other work includes sermon bumpers, animated countdowns, music videos, and even environment/stage designs. What started as a foundation turned into a fully realized identity system.


When you know a church that well, you stop seeing a logo and start seeing a calling. That’s the standard we bring to every project.

Ministry Branding

Multi-Site Church

Motion Design

How a Sparrow Helps people be set Forever free

How I helped Michele Sellers of "Forever Free Counseling" transform her vision of a faith-based mental health clinic into a fully-fledged brand system.

by Daniel Mason

Spartanburg, SC — Faith-Based Mental Health Clinic

It all started with a noble vision: to make mental healthcare accessible, stress-free and rooted in faith. When I first met with Michele, all she had was the vision. Within minutes of our first conversation about the brand, I already had the direction nailed down. Her goal was to help people be set free from all sorts of mental health issues, including depression and anxiety. That's when it hit me. The mark was going to be a bird, specifically a Sparrow.


In Scripture, we see that the Lord cares for us deeply. Jesus even says in Matthew that "we are of more value than many sparrows." I built the mark, typography, color system, and brand voice: everything she'd need to show up confidently from day one. We went through a revision round and we landed on the final design. From the moment she signed off, she had something that perfectly encapsulates her, her beliefs, and her mission. A strong brand identity doesn't just look good. It gives someone the foundation to show up and fulfill their calling.


Ever since she started the practice, she's had such a large waitlist that she hasn't been able to meet for more strategy sessions. In my book, that's a win.

Brand Identity

Kingdom-Owned Business

How a Sparrow Helps people be set Forever free

How I helped Michele Sellers of "Forever Free Counseling" transform her vision of a faith-based mental health clinic into a fully-fledged brand system.

by Daniel Mason

Spartanburg, SC — Faith-Based Mental Health Clinic

It all started with a noble vision: to make mental healthcare accessible, stress-free and rooted in faith. When I first met with Michele, all she had was the vision. Within minutes of our first conversation about the brand, I already had the direction nailed down. Her goal was to help people be set free from all sorts of mental health issues, including depression and anxiety. That's when it hit me. The mark was going to be a bird, specifically a Sparrow.


In Scripture, we see that the Lord cares for us deeply. Jesus even says in Matthew that "we are of more value than many sparrows." I built the mark, typography, color system, and brand voice: everything she'd need to show up confidently from day one. We went through a revision round and we landed on the final design. From the moment she signed off, she had something that perfectly encapsulates her, her beliefs, and her mission. A strong brand identity doesn't just look good. It gives someone the foundation to show up and fulfill their calling.


Ever since she started the practice, she's had such a large waitlist that she hasn't been able to meet for more strategy sessions. In my book, that's a win.

Brand Identity

Kingdom-Owned Business

How a Sparrow Helps people be set Forever free

How I helped Michele Sellers of "Forever Free Counseling" transform her vision of a faith-based mental health clinic into a fully-fledged brand system.

by Daniel Mason

Spartanburg, SC — Faith-Based Mental Health Clinic

It all started with a noble vision: to make mental healthcare accessible, stress-free and rooted in faith. When I first met with Michele, all she had was the vision. Within minutes of our first conversation about the brand, I already had the direction nailed down. Her goal was to help people be set free from all sorts of mental health issues, including depression and anxiety. That's when it hit me. The mark was going to be a bird, specifically a Sparrow.


In Scripture, we see that the Lord cares for us deeply. Jesus even says in Matthew that "we are of more value than many sparrows." I built the mark, typography, color system, and brand voice: everything she'd need to show up confidently from day one. We went through a revision round and we landed on the final design. From the moment she signed off, she had something that perfectly encapsulates her, her beliefs, and her mission. A strong brand identity doesn't just look good. It gives someone the foundation to show up and fulfill their calling.


Ever since she started the practice, she's had such a large waitlist that she hasn't been able to meet for more strategy sessions. In my book, that's a win.

Brand Identity

Kingdom-Owned Business

How a Sparrow Helps people be set Forever free

How I helped Michele Sellers of "Forever Free Counseling" transform her vision of a faith-based mental health clinic into a fully-fledged brand system.

by Daniel Mason

Spartanburg, SC

Faith-Based Mental Health Clinic

It all started with a noble vision: to make mental healthcare accessible, stress-free and rooted in faith. When I first met with Michele, all she had was the vision. Within minutes of our first conversation about the brand, I already had the direction nailed down. Her goal was to help people be set free from all sorts of mental health issues, including depression and anxiety. That's when it hit me. The mark was going to be a bird, specifically a Sparrow.


In Scripture, we see that the Lord cares for us deeply. Jesus even says in Matthew that "we are of more value than many sparrows." I built the mark, typography, color system, and brand voice: everything she'd need to show up confidently from day one. We went through a revision round and we landed on the final design. From the moment she signed off, she had something that perfectly encapsulates her, her beliefs, and her mission. A strong brand identity doesn't just look good. It gives someone the foundation to show up and fulfill their calling.


Ever since she started the practice, she's had such a large waitlist that she hasn't been able to meet for more strategy sessions. In my book, that's a win.

Brand Identity

Kingdom-Owned Business

Don't take our word for it. Here's what people have to say.

Don't take our word for it.
Here's what people have to say.

Don't take our word for it.
Here's what people have to say.

Don't take our word for it. Here's what people have to say.

Daniel understands the necessity of capturing vision and releasing it through creative arts & production. His eye for excellence, depth of knowledge & passion for the details make him a valuable resource in creating inspiring environments where people can encounter God. Whether it's establishing creative & production standards or serving an existing team, Daniel is sure to raise the water level for your organization, so that "All the ships will rise!" 

Daniel understands the necessity of capturing vision and releasing it through creative arts & production. His eye for excellence, depth of knowledge & passion for the details make him a valuable resource in creating inspiring environments where people can encounter God. Whether it's establishing creative & production standards or serving an existing team, Daniel is sure to raise the water level for your organization, so that "All the ships will rise!" 

Daniel understands the necessity of capturing vision and releasing it through creative arts & production. His eye for excellence, depth of knowledge & passion for the details make him a valuable resource in creating inspiring environments where people can encounter God. Whether it's establishing creative & production standards or serving an existing team, Daniel is sure to raise the water level for your organization, so that "All the ships will rise!" 

Rich Butler

Rich Butler

Lead Pastor, Hope Church SC

Lead Pastor

Hope Church SC

Working with Daniel is a no-brainer. He was incredibly easy to work with and delivered exceptional results. He is really gifted at bringing a vision to life. I would definitely recommend him to anyone looking for a rebranding.  

Working with Daniel is a no-brainer. He was incredibly easy to work with and delivered exceptional results. He is really gifted at bringing a vision to life. I would definitely recommend him to anyone looking for a rebranding.  

Working with Daniel is a
no-brainer. He was incredibly easy to work with and delivered exceptional results. He is really gifted at bringing a vision to life. I would definitely recommend him to anyone looking for a rebranding.  

Isaac Winters

Isaac Winters

Founder, 4th Street Agency

Founder

4th Street Agency

Working with Daniel is a no-brainer. He was incredibly easy to work with and delivered exceptional results. He is really gifted at bringing a vision to life. I would definitely recommend him to anyone looking for a rebranding.  

Isaac Winters

Founder, 4th Street Agency

Daniel with Lumen Digital did a fabulous job capturing the vision for our new logo and branding.

Michele Sellers

Owner, Forever Free Counseling Services

We did a brand refresh a few months ago and needed our logo animation redone, and Daniel at Lumen Digital took our vision + feedback to create a product that seamlessly both elevated and fit into our branding. Your business is worth investing in, and if you need someone to help you turn your vision into reality, you can trust Daniel!

We did a brand refresh a few months ago and needed our logo animation redone, and Daniel at Lumen Digital took our vision + feedback to create a product that seamlessly both elevated and fit into our branding. Your business is worth investing in, and if you need someone to help you turn your vision into reality, you can trust Daniel!

We did a brand refresh a few months ago and needed our logo animation redone, and Daniel at Lumen Digital took our vision + feedback to create a product that seamlessly both elevated and fit into our branding. Your business is worth investing in, and if you need someone to help you turn your vision into reality, you can trust Daniel!

James Hall

James Hall

Owner, Knotted Arrow

Owner

Knotted Arrow

Daniel with Lumen Digital did a fabulous job capturing the vision for our new logo and branding.

Daniel with Lumen Digital did a fabulous job capturing the vision for our new logo and branding.

Daniel with Lumen Digital did a fabulous job capturing the vision for our new logo and branding.

Michele Sellers

Michele Sellers

Owner, Forever Free Counseling Services

Owner

Forever Free Counseling

Not ready to start a project yet? Get our free brand guide now.

Not ready to start a project yet? Get our free brand guide now.

Not ready to start a project yet? Get our free brand guide now.

Find out what a strong church brand actually looks like, and how even some of the big churches are getting it wrong.

Find out what a strong church brand actually looks like, and how even some of the big churches are getting it wrong.

Got questions? We've got answers.

Got questions? We've got answers.

Got questions?
We've got answers.

We're a smaller church. Is this even for us?

Absolutely. The Starter package was built with you in mind. And if budget is a real barrier, let's talk. We always find a way to serve.

Can we pay over time?

Yes. Payment plans are available on the Starter and Identity packages. We'd rather work with you than lose you over cash flow.

How involved do we have to be?

Pretty involved at the start, and that's the good part. We need to know your story before we can build your brand. After that, we handle the heavy lifting. You just approve, react, and get excited.

Your church has a calling. Let's make sure your brand shows it.

Your church has a calling.
Let's make sure your brand shows it.

Your church has a calling.
Let's make sure your brand shows it.

Your church has a calling. Let's make sure your brand shows it.

Pick a time below that works. We'll spend 20 minutes talking through your church, your goals, and whether we're the right fit.

You're free to invite anyone from your team that you feel needs to be in the conversation as well!

Pick a time below that works. We'll spend 20 minutes talking through your church, your goals, and whether we're the right fit. You're free to invite anyone from your team that you feel needs to be in the conversation as well!

Pick a time below that works. We'll spend 20 minutes talking through your church, your goals, and whether we're the right fit. You're free to invite anyone from your team that you feel needs to be in the conversation as well!

Pick a time below that works. We'll spend 20 minutes talking through your church, your goals, and whether we're the right fit. You're free to invite anyone from your team that you feel needs to be in the conversation as well!